Blizzard solution is called Harbingers a series of short animations. See series preys communicates directly with a good impression of the game and dive the most important personalities in the game when World of Warcraft: Legion begins in late August.
Having seen two episodes (the first Gul'dan was), Vgolds.com realized that presented seem to concentrate on the characters and plot points in the recent movie of Warcraft. I do not know if this is just because WoW: Legion type cycles back to those themes and characters of the early history of Warcraft, or if it is a bridge for players who have decided Board obtained after seen the movie. Warcraft movie bombed kind outside China, so I do not know the success of a marketing strategy that would, but from an individual perspective, shorts are ideal to link the film to what's happening now.
You know, I tuned after World of Warcraft Golds and do not think much of the film, but these shorts are a type makes me therefore, in World of Warcraft. I wonder to have the effect they have on current players and fans confiscated?